‘Lotus Veda’ is a textile brand started by Chetan Daruka,years back. It was always an inspiration to be working around handcrafted textiles, to be pulled towards real craft, real people, and real work despite all the temptations of the commercial world.
Finding inspiration in his father's textiles shop, knowledge and interest in Indian textiles started growing eventually. He knew that his brand's identity lay in his own roots. Travelled to clusters such as Chanderi, Maheshwar, Varanasi, Kachchh, Murshidabad in West Bengal, Bhagalpur in Bihar, weavers in South India which formed important experience for him to understand their textile vocabulary hence leaving him fascinated and curious for more. With no formal education in textile & fashion design, he started interacting with weavers and artisans and left no opportunity to spend time with them and see them working with beautiful textiles and techniques. This is how he learned the craft. After being a learner for almost 10 years and still being a learner, he started Lotus Veda in 2010 to bring the beautiful handmade textiles of India together.
The most magical aspect of the brand is the extraordinary chemistry involved in the multiple textiles used to make one single product.